Al Quality & Accuracy Standards

Bootz & Duke AI Content Policy

Policy Purpose
This policy explains how Bootz & Duke uses artificial intelligence in website content while maintaining accuracy, transparency, and human oversight.

Purpose & Scope
Bootz & Duke sometimes uses AI tools to support content development across the website, including service pages, blog articles, and marketing materials.

This policy defines how AI contributes to content creation, who is responsible for oversight, and the standards applied to ensure all published information reflects the company’s experience, expertise, and accuracy.

Definitions

AI: Software systems that simulate human intelligence to generate text, analyze data, or assist with tasks.
LLM (Large Language Model): A type of AI trained on large datasets to generate human-like language.
AI-assisted content: Content that is drafted, edited, or enhanced using AI tools.
Human review: The process of reviewing, editing, and approving content by a qualified person before publication.

How We Use AI
Bootz & Duke sometimes uses AI tools such as ChatGPT and Google Gemini to assist with drafting outlines, generating initial copy, organizing information, and improving clarity. AI is used as a support tool, not as a replacement for human expertise or judgment.

Human Oversight & Approval
All AI-assisted content is reviewed, edited, and approved by qualified team members before it is published.

Transparency & Disclosure

Content that is substantially influenced by AI may include a clear note indicating AI assistance.

Quality & Accuracy Standards
Bootz & Duke reviews all content for factual accuracy, clarity, and relevance before publication. Information related to signage design, permitting, fabrication, and installation is checked against real-world experience and current standards. The review process helps reduce errors, remove bias, and ensure that content reflects actual capabilities and industry practices.

Ethical Considerations